BusinessWeek is now trying to dip their toe into the blogging waters with their new blog site BlogSpotting.net. My initial 4-second impression is they intend to use it to sell online advertising more than anything else. My popup blocker was the first thing to fire. They also know how to stir up the publicity by picking a name that immediately begs an explanation – and they most certainly have provided their “oh no, not that” response.
What this does show is how the blogosphere has become big enough and influential enough across the globe to demand attention and participation from more a more major old-media based corporations.
Welcome to the 21 century BusinessWeek! Remember this; your competition will be much stronger and your subscribers will be more demanding and more critical about what you write.